Pelle Josephson steps up as CEO of NoA Norway

NoA Norway has named Pelle Josephson as its new CEO, alongside his role as leader of Anorak, NoA’s creative agency in Norway. After leading Anorak through a transformative period - elevating its creative and strategic capabilities as well as driving strong business performance - Josephson now takes on the responsibility of overseeing NoA Norway’s broader operations to build an even stronger collective. He takes over from Group CFO Lars Kreken, who hands over the reins with confidence in Josephson’s leadership for the future.

Since joining Anorak in October 2023, Pelle has played a pivotal role in shaping the agency’s momentum and business performance - balancing creative excellence with a strong commercial focus. Under his leadership, Anorak has reinforced its position as one of Norway’s top creative agencies.

Pelle Josephson now takes the helm as CEO of NoA Norway. His appointment is a testament to his ability to drive sustainable growth for both clients and NoA.

Group CEO, Mikael Jørgensen, comments:
- Pelle has proven his ability to lead in a rapidly changing industry, helping clients navigate complexity with creativity as a business driver. His track record speaks for itself. But just as importantly, he leads with empathy and inspires those around him. His ability to bring people together - across skillsets - makes him the perfect person to take a unified NoA Norway forward.

Group CFO Lars Kreken, who has been serving as CEO, welcomes Pelle to the role with confidence:
- Over the past year, Pelle and I have worked closely together in the management team, and I couldn’t be more pleased to hand the keys over to Pelle, knowing he will bring a strong vision and leadership that will take NoA Norway to new heights.

As CEO of NoA Norway, Josephson will oversee the broader Norwegian operations, ensuring that NoA’s companies continue to innovate and deliver outstanding results at the intersection of marketing, tech, and innovation. He will furthermore take a seat in the group management team.
- I’m excited about the opportunity to lead NoA Norway towards our shared vision and to support our talented management team in fostering an even deeper collaboration across the NoA House. What first drew me to Anorak and NoA was the ability to break down silos between disciplines and to simplify complexity for our clients in order to deliver true business impact, Pelle Josephson comments.

About Pelle Josephson:

Swedish-born Pelle Josephson (born 1968) is an experienced CEO and marketing expert.
With more than 20 years of experience, including roles as CEO in DDB Oslo, Managing Partner at NORD DDB, and CEO at Ehrenstråhle & Co (now BBDO Nordics) in Stockholm, Pelle Josephson was handpicked to lead Anorak's transformation journey back in October 2023. Now, he takes the helm as CEO of NoA Norway.