NoA strengthens its Board of Directors with two prominent profiles

NoA welcomes Aina Lemoen Lunde and Pernilla Wikman to its Board of Directors, reinforcing its leadership with top-tier expertise from their distinguished careers at DNB and Telia, respectively. Their strategic insights will play a key role in shaping NoA’s future and long-term success.

Bringing top-tier expertise in marketing and technology

For some time, NoA has been searching for new board members. As a best-of-breed network, NoA sets the bar high. It requires exceptional leadership experience and in-depth expertise in both marketing and technology to lead the network successfully.

"Our industry is undergoing continuous and rapid transformation ー the pace is constantly accelerating. To stay ahead, we must bring in the sharpest minds from the client side. We have focused on further strengthening our board with a broad range of competencies to ensure dynamic discussions that can take NoA to the next stage," says Thomas Høgebøl, Executive Chairman and Founder of NoA.

"Aina represents the marketing discipline and its value ー having driven impact in the ultra-competitive banking sector and at global brands ー while Pernilla brings deep expertise in technology along with experience in private equity. Together, they embody the crucial intersection of marketing and tech that is at the core of NoA’s offering. I’m therefore very pleased to welcome these two highly accomplished professionals to the board, whose expertise will be key to advancing our strategic objectives. Both Pernilla and Aina are stellar additions to our board,” Høgebøl emphasizes.

Aina Lemoen Lunde: A recognized leader in marketing and strategy

Norwegian Aina Lemoen Lunde, recently appointed CEO of Feddie Ocean Distillery, is an accomplished leader with extensive experience at global brands such as The Coca-Cola Company, Varner, Leo Burnett, and Burson Marsteller. She has consistently been recognized as one of the industry’s top marketing leaders, earning accolades such as European Maverick Thinker by Eurobest and the Media Forum’s Honorary Award.

Beyond her executive roles, Lunde has contributed to the strategic growth of multiple companies through board positions, driving performance and innovation.

On her decision to join NoA’s board, Lunde states:

"NoA holds a truly unique position and is entering an exciting growth phase. I see a strong commitment and capacity within NoA to drive its respective disciplines forward ー to the benefit of clients and the industry at large. I look forward to contributing to NoA’s strategic direction, ensuring we continue to unlock the full potential of marketing, tech, and innovation to create meaningful client impact and accelerate growth.”

Pernilla Wikman: A visionary at the intersection of tech and leadership

Swedish Pernilla Wikman is a highly experienced business leader with over 20 years in the ICT sector, including a decade as Head of Global Business at Telia. She specializes in transformation, leadership, and business model innovation, with a proven track record of driving results across multiple industries and markets by reducing complexity and fostering agile, human-centric organizations.

Passionate about the intersection of technology and leadership, Wikman believes: "The more techy we go, the more human we need to be."

In addition to her executive experience, Wikman serves as a Non-Executive Board Member, providing strategic oversight, sector expertise, and fresh insights to support and challenge management in navigating change.

On joining NoA’s board, Wikman comments: “To me, NoA is a thought leader with creativity at the heart and a capability to "connect the dots”, from strategy to execution over marketing to deep tech. That holistic approach and capability is truly inspiring. It’s a great honor to join the team, and I’m looking forward to contributing my perspective on how to grow and scale further.”

NoA’s Board of Directors:

With the addition of Lunde and Wikman, NoA’s Board of Directors now consists of:

• Thomas Høgebøl – Executive Chairman & Founder of NoA
• Trond Riiber Knudsen – Founder & CEO of TRK Group AS
• Fredrik Gyllenhammar Raaum – Partner at Norvestor
• Aina Lemoen Lunde – CEO of Feddie Ocean Distillery
• Pernilla Wikman – Non-Executive Board Member

With this strengthened leadership, NoA is well-positioned to continue its journey ー helping businesses drive growth and impact through the powerful combination of marketing, technology, and innovation.