NoA acquires Deep to strengthen Salesforce and customer experience offering
NoA acquires Deep to strengthen Salesforce and customer experience offering
NoA acquires Deep, a Copenhagen-based Salesforce and MarTech consultancy, strengthening NoA Ignite – NoA’s digital consultancy partner – and its ability to design and engineer intelligent, connected customer experiences.
By combining Deep’s operational excellence in CRM and marketing automation with NoA Ignite’s digital product and experience capabilities, the group expands its ability to help ambitious companies turn data, AI and technology into sustainable growth – from acquisition to long-term retention.
Integrated from day one: added scale in Salesforce and automation
From day one, Deep will be fully integrated into NoA Ignite, bringing additional scale and specialist expertise in Salesforce and marketing automation to NoA’s broader creative, data and tech offering.
By bringing Deep into NoA Ignite, NoA strengthens its Salesforce and marketing automation capability and adds immediate scale in CRM execution and operations. The integrated team helps clients reduce complexity, activate first-party data across channels and deliver connected customer experiences that drive measurable growth and retention.
“Growth today is created in the moments where data, technology and human insight come together to shape better experiences. With Deep joining NoA Ignite, we strengthen our ability to turn customer data into intelligent, connected journeys that drive both loyalty and measurable business impact,” says Gøril Rønning, Group CEO of NoA Ignite.
Orchestrating omnichannel journeys – from data to retention
Founded in 2020, Deep delivers operational excellence in CRM and marketing automation, helping brands activate customer data and orchestrate journeys across owned and paid media.
The team behind Deep – now NoA Ignite – supports omnichannel customer journeys and combines Salesforce expertise with an API-first platform designed to help organisations with higher complexity succeed with CRM and marketing automation at scale.
Deep works with industry-leading brands across multiple categories.
From platforms to performance: an execution-first mindset
Deep is led by CEO Martin William Frederiksen, known for bridging classic consulting and strategy with tech-heavy, hands-on delivery – focused on turning platforms into measurable business value. He brings a pragmatic approach to AI as a productivity layer across CRM, automation and personalisation, helping brands activate first-party data across channels to unlock stronger customer experiences and growth.
“We chose to partner with NoA because they share our belief that execution is what turns platforms into measurable business value. Deep is built to make CRM, automation and personalisation work in real life – not just in roadmaps. As a part of NoA Ignite, we can scale that approach within a broader Salesforce capability and help more brands activate first-party data across channels with speed, consistency and impact,” says Martin William Frederiksen, CEO of Deep.
“Deep is a perfect complement to Axenon’s Salesforce and agentic AI capabilities. Together, we now support our clients end-to-end on the same platform – from CRM foundation and architecture to marketing automation, intelligent automation and AI-driven orchestration. By combining Deep’s operational excellence with our strength in agentic AI, we enable organisations not just to automate workflows, but to deploy intelligent agents that continuously optimise customer interactions and business processes,” adds Gøril Rønning, Group CEO of NoA Ignite.
Together, the teams strengthen NoA Ignite’s end-to-end Salesforce delivery across the Nordics.
“This is exactly how we’re building NoA Ignite: specialist teams that work as one across markets and industries, and take responsibility for outcomes, not just output – helping ambitious companies realise the real value of AI, CRM and data in practice,” she adds.
“Technology can be highly complicated to fully utilise when it comes to CRM and marketing automation. Deep has built a specialist team – and an execution mindset – that helps clients turn data and platforms into better customer experiences and profitable retention. We’re excited to welcome them to NoA and scale this capability across the Nordics,” adds Thomas Høgebøl, Executive Chairman & Founder of NoA.
The purchase price will not be made public.
About Deep
Deep is a Copenhagen-based Salesforce partner founded in 2020. Deep helps companies become more personal in an omni-channel world by connecting customer data with CRM and marketing automation execution across owned and paid media – and offers an API-first platform for complex setups.