Kristina Skogen appointed CEO of NoA | Anorak
Kristina Skogen appointed CEO of NoA | Anorak
Kristina Skogen Tangeraas will assume the role of CEO of NoA | Anorak from March 1, 2026.
Skogen steps into the position from her current role as Chief Commercial Officer and Client Director at NoA | Anorak, where she has distinguished herself through strong client relationships, high professional standards, and a clear commercial focus on turning creativity into real business value for the agency’s clients.
Kristina Skogen succeeds Pelle Josephson, who is returning to Stockholm to be closer to his family, while continuing in his role as CEO of NoA Norway.
Building on positive momentum with a clear focus on impact
“Kristina combines commercial sharpness with deep respect for creativity – and a strong focus on impact. That is exactly the profile we need to build further on NoA | Anorak’s momentum and the positive development we have seen under Pelle’s leadership, and to continue delivering results for our clients,” says Mikael Jørgensen, Group CEO of NoA.
Closer collaboration around clients
As CEO, Skogen will strengthen collaboration within and around NoA | Anorak – across disciplines and in close interaction with the wider NoA network.
The ambition is to give clients access to more competencies earlier in the process, enabling business, strategy, creativity, PR, content, social, data, and analytics to work even more closely together toward the goals set jointly with clients. The objective is to build on the momentum created through a strengthened NoA | Anorak, and to help clients solve tomorrow’s business challenges.
“I'm both proud and grateful for the trust. At NoA | Anorak, we're a strong and broad team with high ambitions. I’m excited to lead us into the next phase – where we'll create results together and demonstrate that we're an important growth partner for our clients.
As part of NoA, we tap into the Nordics’ strongest network – bringing together knowledge and expertise to create the best results with our clients. With strong creativity, strategic insight, and collaboration across the NoA house, we'll deliver what we see our clients need: a partner that helps drive their business forward, with creativity as the tool,” says Kristina Skogen.
In recent years, NoA | Anorak has seen strong development – both creatively and commercially. The agency has strengthened its collaboration model, significantly increased revenue, and taken a more distinct position in the market. This provides a solid foundation for the next phase under Kristina's leadership.
“Kristina has strong business understanding and the ability to mobilize the entire NoA group around clients and the transformative force required to ensure that NoA | Anorak remains an agency at the very highest level. I look forward to continued close collaboration with Kristina, ensuring continuity and positive progress in Norway,” says Pelle Josephson, CEO of NoA Norway.
About Kristina Skogen:
Kristina is an experienced strategic advisor and client director with more than 25 years of experience in Norway and internationally, across communication, production, and technology environments.
She has worked – and continues to work – with brands such as Adidas (globally), Schweppes, DNB, Coop Prix, Coop Mega, SpareBank 1, Telenor, and Lyreco.