Coop - Cover image
Coop - Cover image

Coop

Coop

Coop is an online-offline food retailer, including everything in its offering. Coop boasts the second highest share on the Swedish FMCG market and has 3,5 million members in its 30 cooperatives.

The Challenge

For the last nine years, Making Waves has been Coop’s digital partner within their vision of connecting the physical in-store experience with the digital world. Our high-level goal is to increase Coop’s market share when it comes to online shopping and improve customer loyalty through delightful experiences across digital touch points.

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The Solution

From the start, we’ve been committed to creating cross-functional teams that can scale when necessary to suit any scope, whereas some people have been with the team since the project started. Through our strategic work, we’ve also paved the way for business innovation.

The Result

Ten years of collaboration and co-operation to provide 24/7 year-round support, and to strategically advise Coop on how to make innovation possible by keeping existing systems up to date. With many different systems in place, along with our expertise in digitalization, we provide Coop with the technology that makes innovation possible.