The Sweeter Christmas Sweater - Cover image
The Sweeter Christmas Sweater - Cover image

The Sweeter Christmas Sweater


Together with 7-Eleven, we created Christmas staff sweaters that analyzed people's well-being by reading social media posts, local weather and traffic data.

The Challenge

For a lot of people, the holiday season can be a stressful time. Fortunately, research shows that saffron makes us happier. For Swedes, that is great news because saffron-buns are a Swedish Christmas tradition. 

The Solution

For the 2019 year’s holiday season, we developed real-time interactive Christmas sweaters, for the 7-Elevens staff, that detect potential costumers’ well-being. The sweaters then dictated the price of the saffron-buns, based on the general level of stress and Christmas depression within its local area. 

The sweaters had built-in micro-computers that analyzed social media posts, the current local traffic situation, as well as the weather. Three components that easily influence our general holiday spirit. When it sensed that the local Christmas spirit was dropping, the Christmas sweaters activates generous offers on 7-Eleven’s saffron-buns.

The Result

The sweaters became a conversation starter online and offline. Besides earning media attention, it became an inevitable conversation starter between 7-Eleven's merchants and their customers. The sweater was a testament to the fact that 7-Eleven always strives to make life easier for its consumers through solutions that improve their everyday lives.