NoA acquires Axenon, the company specializing in Salesforce

The North Alliance (NoA) announces their latest acquisition on the Swedish market, the consulting company Axenon. They work with world-leading Salesforce’s platforms Marketing Cloud, Sales Cloud, Service Cloud, Non-Profit Cloud, and Mulesoft Cloud. Named "Top Partner of the Year" by Salesforce, Axenon’s strategic and technical offering covers CRM, businessstrategy, and marketing automation. Axenon strengthens NoA's offering in business consulting, design, creativity, data-driven marketing, and e-commerce.

NoA is the leading network in the Nordic region, and is experiencing prosperous growth in 2021. This spring, NoA has acquired design agency Unfold, appointed Adam Fors as the new CEO of NoA Sweden, launched NoA Ignite after acquiring the e-commerce agency Oakwood, and established the management consultancy NoA Consulting.

These successes are now followed up with the acquisition of Axenon, one of few companies in the Nordic region to be named "Top Partner of the Year" for two consecutive years by Salesforce themselves. Axenon’s customers include Toyota, Hemnet, Anicura, Golfstar, and Flygbussarna.

"NoA’s exciting growth is driven by our holistic strategy offering. There is a strong demand in the Nordic market for platforms that collect customer data in one place, with the aim for the best possiblecustomer experience. Salesforce is a global leader in this field, and we’re happy to have Axenon in the NoA-family that complements our offering", says Thomas Høgebøl, Executive Chairman of the Board of the NoA Group.

Axenon combines business strategies with data-driven technology, providing their customers with the best opportunities for strategic business decisions, based on the end customer's needs. When Axenon joins the NoA-family, it means bigger muscles and more opportunities for collaboration.

For more information:

Thomas Høgebøl, Chairman of the Board, NoA // +47 950 92 000

Niklas Hartog, CEO, Axenon // +46 703 923 578