Digital marketing powerhouse Bluebird acquired by the North Alliance

Today, May 11th, 2022, merely two months after expanding its operations to Finland, the North Alliance (NoA) adds another company to the family. With offices currently in Stockholm (HQ), Helsinki and Oslo, Bluebird truly strengthens NoA’s digital marketing and e-commerce offering across the Nordics.

Bluebird is the Nordic partner of choice for brands looking to improve everything digital and accelerate digital growth by leveraging technology and in-depth expertise. Since 2018, Bluebird has fostered an agile culture that houses a team of world-leading digital professionals, offering best in class digital performance marketing strategies and services. Bluebird’s approach ensures exceptional results that exceed brands’ business goals.

Thomas Høgebøl, Executive Chairman and initial founder of NoA, comments on the acquisition: “Growth is top of mind for companies across NoA’s target markets – and companies are facing increased complexity and sophistication. Marketing and digital capabilities are more and more seen as strategic drivers of business growth, and NoA acts as a strategic partner within this space. The fact that Bluebird is now a part of NoA, enables us to guide our clients even better in managing the full customer funnel and enabling customer-driven growth”. 

Mikael Jørgensen, group CEO of NoA, adds: “In order to enable customer-driven growth, we use our strong collaboration model with best in class experts - in every step of the customer journey - because to win in a hyper competitive world, many capabilities must work as one. The Bluebird team is exactly the kind of experts we need in order to create a long lasting, positive impact for our clients - and the fact that they share our value set and beliefs is vital to the decision of joining forces”. 

Magnus Dahlquist, CEO of Bluebird, reflects: “We are humble and excited to join the NoA family. Bluebird's ambition and values are both well aligned with those of NoA, and our combined services and strengths complement each other very well. This match made in heaven will further help us cater to our clients' success and accelerate Bluebird's trajectory to become the Nordics’ powerhouse of choice for digital marketing.”. 

NoA has conducted 8 add-ons over the last 15 months. The Bluebird acquisition is a continuation of the strong NoA heritage of combining stellar organic growth and accretive M&A by adding leading creative-tech players. NoA is currently a European Network of the Year finalist in Campaign’s Agency of the Year awards. 

The purchase price will not be made public.