In order to reach a young audience and motivate them to treat themselves to Saffron Buns during Christmas, we created a music video to a song titled «Lussekatter», which means Saffron Buns in Swedish.
Increase sales of Lussekatter (saffron buns) among young adults during Christmas.
As part of Pressbyrån’s Christmas campaign for saffron buns, we helped Åkestam Holst’s create a film for digital channels. They found the song “Lussekatter” on Spotify by the yet not so famous artist Z Woods, who was living in Los Angeles at the time. He was contacted, flight tickets were booked, and one Friday night in Stockholm, Z Woods took part in Pressbyrån’s own music video.
The film was a great online success in December 2017.