From the customer journey to the new website - Cover image
From the customer journey to the new website - Cover image

From the customer journey to the new website


Jotun is one of the world’s leading manufacturers of paints and coatings. With 10,000 employees and a presence in over 100 countries, Jotun serves various customer segments with different needs and preferences. This client asked us to help them develop and launch a brand-new website. Jotun wanted to make it easier for their clients in the professional market to find relevant products and services. The new website also had to streamline finding information about the company, culture and career opportunities at Jotun.

The Challenge

This project had at least three different challenges. Our client wanted to:

  • Improve website navigation,

  • Facilitate searching for the best products and services,

  • Shorten the customer journey.

Jotun’s clients needed a short journey leading to the goal – finding and discovering the best product or service. The company wanted to help them find relevant information about how Jotun's products and services meet their needs. That was important because company’s offer is quite extensive and it comprises such industries and niches as architecture and design, infrastructure, shipping, light industry and energy. Therefore, finding the best solution is not always easy.

The Solution

NoA Ignite was responsible for process management, UX design and the development of the new website. In addition, we contributed to the content strategy and migrated large amounts of content from the old website to the new one. Our work was much easier thanks to the support from Jotun's technical resources.
The collaboration was divided into two phases:

  • The preliminary project

  • The development of the new website.

The NoA Ignite team consisted of employees from both the office in Krakow and Oslo throughout the entire project.

The Result

The long-term collaboration began in 2020 with mapping the existing digital customer experience and continued with the development of new websites. The process was content-and-design-driven with continuous iterations and adaptations. Now, the whole website and its interface appear fresh and modern, and the entire ecosystem is built on the Optimizely DXP platform.
The project has been challenging and demanding from both Jotun and NoA Ignite, especially concerning process management, communication, methodology and progress follow-up. There were many stakeholders involved in the project, both on the professional side and the business side.
Now that the MVP phase is finalised, we are moving to the next stage, which is continuous development. Jotun has high ambitions for their new website. This includes personalisation and user tracking, new language versions, e-commerce features, streamlining UX, creating more engaging content and stories for corporate and employer branding purposes, and much more. So, our work has only started. This is also the first development project where Jotun has used a flexible development methodology with an MVP approach.
Together, we learned a lot, and we can now build on this knowledge in the next phase of our cooperation!

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