Eyefluencers - Cover image
Eyefluencers - Cover image



As part of Pressbyrån’s Cinnamon Roll Day campaign, Åkestam Holst launched the clever alternative to the influencer industry in a playful way, by inventing ”eyefluencers”.

The Challenge

The Cinnamon Roll Day (Kanelbullens dag) falls on October 4th and is a 20 years old tradition with an increasingly competitive context.

The Solution

In selected stores, Pressbyrån’s employees were equipped with specially made contact lenses with a cinnamon bun motif and great offers. We helped Åkestam Holst create the film for online paid media.

Pressbyran-Eyefluencers horizontal
Pressbyran-Eyefluencers square.jpg
Pressbyran-Eyefluencers verticsal
Pressbyran-Eyefluencers hero