To increase awareness of Adidas’ line of clothes and shoes made from recycled plastic, we created an instore installation for Stadium Pulse, a Swedish sporting goods store.
Adidas collaborates with the Parley organisation that collects and recycles plastic from the world's oceans. The plastic is remanufactured into fibers that Adidas use when making new collections of clothes and shoes. In order to draw greater attention to the unique concept and to the good cause, Kicker created an exclusive instore installation for Stadium Pulse, a leading Swedish sporting goods store.
By purchasing products made of recycled plastic we contribute to a better and cleaner environment. To make the consumers understand and like both the idea and the clothes, Kicker made a creative instore installation that quickly explained the concept behind the new Adidas collection, while at the same time exposing the clothes and shoes in an appealing way. The instore installation created an exclusive feeling that caught great customer attention and understanding.
The campaign gained great attention both instore, on social media and in business press.