Inlead becomes Axenon

Norwegian Inlead merges with Swedish Axenon, thereby strengthening NoA's Salesforce expertise in the Nordics.

The Stavanger-based MarTech company Inlead changes its name and now becomes part of the renowned Salesforce community Axenon. The merger between Inlead and Axenon, both part of NoA, results in a company with over 70 employees in Stavanger, Oslo, and Stockholm, positioning them as a leading player in CRM solutions and Salesforce in the Nordics.

Axenon, awarded "Top Partner of the Year" by Salesforce for two consecutive years, currently works with clients such as Toyota, Hemnet, Anicura, Golfstar, and Flygbussarna. They specialize in Salesforce platforms like Marketing Cloud, Sales Cloud, Service Cloud, Non-Profit Cloud, and Mulesoft Cloud. Inlead brings clients such as Recharge, Offshore Northerns Seas (ONS), VestlandsHus, Miljødirektoratet, and Bergen Kommune into the new collaboration.

Per Magne Espedal and Per Eric Johansen, founders of Inlead, are thrilled about the new chapter. "This opens up entirely new opportunities and strengthens our market position, benefiting both new and existing customers. We look forward to continuing our growth as an integral part of this very strong team.”

Lars Kreken, CEO of NoA Norway, emphasizes how well the merger of the two companies fits with NoA's strategy. “We see significant market demand for platforms that consolidate customer data in one place, aiming to provide the best possible customer experience. The new Axenon, now including Inlead, becomes a crucial part of NoA's strategy in this area, significantly strengthening our position in the Nordics.”

"By incorporating Inlead into Axenon, we will boost our position as one of the leading Salesforce experts in the Nordics. I look forward to working even more with Per Magne, Per Eric, and the entire Inlead team in our efforts to create relevant and value-creating solutions for our customers," says Niklas Hartog, CEO of Axenon.